Why we need a knowledge management strategy
How thinking like a content strategist could help us build a knowledge management strategy for our teams.
May 26, 2025
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You may have read some of the ‘hot takes’ written in the last year that the UX Research discipline is dying and been tempted to hang up your hat and go and find something else to do… but don’t despair just yet! Research isn’t dying, it’s just that organisations are moving too fast and drowning in research and insights that they don’t know what to do with.
In her talk at uxcon '24, Emma showed how thinking like a content strategist could help us build a knowledge management strategy for our teams. She shared a practical framework that teams could actually use. Drawing from information architecture and content strategy, she introduced ideas and tools to help UX researchers step back into a more strategic and valued role.
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Emma Boulton is a User Research Leader based near Cardiff in the UK. She honed her craft leading research as a practitioner in a variety of companies, most notably the BBC and Monotype. In recent years she has focused solely on supporting other researchers as a senior leader at Meta and Babylon Health. Emma is a well known contributor to the UX community. She was a Board member for the Research Ops community and is most well known for her article on the Eight Pillars of User Research.
