
Luiza Demasi
Luiza
Demasi
Good research deserves better than “nice-to-have” status. Join us for a day of sharpening your skills, rethinking your process, and getting practical about what research can really do.
One full day of hands-on sessions, practical input, and honest exchange with people who care about doing good UX research. A chance to step out of your routine, sharpen your skills, and focus on what makes research valuable – in your team and in your everyday work. You’ll get:
Two workshops complemented by talks that offer fresh perspectives
Space to connect with others who care about good research
Fresh input that helps you approach challenges in a new way
When Vienna’s structure meets Berlin’s edge, something interesting happens. It’s thoughtful, a little bold, and full of character – just like the kind of research we believe in. Brought to you by uxcon vienna and Employed.world – because good things happen when curious minds from different cities team up.
Luiza
Demasi
Vanessa
Arango García
James
Lang
How do you grow research across teams and products – without losing focus, energy, or clarity? We’ll look at what scalable research really needs.
You’ve got the insights – now what? We’ll talk about making research visible, valuable, and part of the actual decision-making process.
Not magic, not scary – just useful. Discover the research stages where AI can already add real value, and how to bring that into your work.
Tools are easy. People are hard. We’ll look at how to work across teams, manage different personalities, and build a research culture people actually want to be part of.
Engelnest used to be a pallet factory for over 30 years – now it’s a relaxed, welcoming space where people come together to share ideas, learn from each other, and get inspired. It’s got a creative, easygoing vibe – the kind of place that feels inspiring without trying too hard.
This day isn’t for people collecting name tags. It’s for people doing the work – and wanting to get better at it.
Experienced UX researchers who want to sharpen their practice or rethink their approach
Product folks who believe good decisions start with good questions
Team leads who care about building better research culture
Anyone tired of surface-level talks and looking for honest, useful input
If you care about doing research well – and learning from others who do too – you’ll fit right in.
You’ll learn how to scale research across teams, make your insights heard where it matters, and use GenAI to bring ideas to life. Along the way, you’ll pick up practical methods, fresh perspectives, and concrete ways to strengthen your research practice:
How to scale UX research across teams and departments
How to make research visible and impactful
How to stay in control while letting AI do the heavy lifting
How to build research-friendly culture
Whether you're leading research, mentoring others, or refining your own practice – you'll leave with hands-on methods, fresh perspectives, and a few “I’m stealing that” moments.
UX research is going through a turbulent time. AI and 'research democratisation' are challenging the way we work. Layoffs, fear of layoffs and 'doing more with less' can add to the pressure. Researchers are questioning their role and their value.
And yet... hopeful futures are possible. In fact, the current moment of churn and change offers a window of opportunity for us to address some of the existing issues in our field: organisational power dynamics, dysfunctional relationships with other disciplines, lack of diversity, ethical qualms, and others.
In this session, we’ll share what the Hopeful Futures project has been learning through crowdsourcing and interviews with thought leaders, and invite you to take part in co-designing what UX research might look like in the coming years.
In many organizations, research is often seen as a secondary function or an afterthought. In this session, I’ll walk through how to build and scale a research operation from scratch, transforming it into a strategic function that drives product innovation and business success.
We will explore the critical steps for defining a research strategy, building the right systems, and creating processes that allow research to scale effectively across teams, product verticals, and business units. This talk will focus on how to embed research into decision-making and ensure that it delivers value at every level of the organization, from product teams to senior leadership.
As a UX leader, I’ll share the key leadership principles that are necessary for creating a thriving, research-driven culture, including how to inspire and empower teams, overcome challenges, and align research initiatives with broader business goals.
By the end of the session, attendees will have a comprehensive framework for building a research function that scales, integrates seamlessly across teams, and delivers measurable business value. Whether you’re building a research team from the ground up or looking to scale an existing function, this talk will provide the tools and strategies needed to turn research into an integral part of your organization’s growth and success.
AI won’t replace your job, but people who use AI will.
This workshop is designed for senior UX researchers, Heads of Product or Design, and agency teams who need to stay ahead. We’ll cut through the hype and focus on the real, immediate value AI can bring to your team today.
You'll deep dive into the stages of the research process where AI is already proving mature enough to amplify impact – planning, thematic analysis, and knowledge management – as demonstrated by teams in Spotify.
Walk away with practical skills and a clear strategy for integrating AI tools into your research practice – before the curve moves without you.
In many organizations, research is often seen as a secondary function or an afterthought. In this session, I’ll walk through how to build and scale a research operation from scratch, transforming it into a strategic function that drives product innovation and business success.
We will explore the critical steps for defining a research strategy, building the right systems, and creating processes that allow research to scale effectively across teams, product verticals, and business units. This talk will focus on how to embed research into decision-making and ensure that it delivers value at every level of the organization, from product teams to senior leadership.
As a UX leader, I’ll share the key leadership principles that are necessary for creating a thriving, research-driven culture, including how to inspire and empower teams, overcome challenges, and align research initiatives with broader business goals.
By the end of the session, attendees will have a comprehensive framework for building a research function that scales, integrates seamlessly across teams, and delivers measurable business value. Whether you’re building a research team from the ground up or looking to scale an existing function, this talk will provide the tools and strategies needed to turn research into an integral part of your organization’s growth and success.
AI won’t replace your job, but people who use AI will.
This workshop is designed for senior UX researchers, Heads of Product or Design, and agency teams who need to stay ahead. We’ll cut through the hype and focus on the real, immediate value AI can bring to your team today.
You'll deep dive into the stages of the research process where AI is already proving mature enough to amplify impact – planning, thematic analysis, and knowledge management – as demonstrated by teams in Spotify.
Walk away with practical skills and a clear strategy for integrating AI tools into your research practice – before the curve moves without you.
Your access to a full day of doing, thinking, and talking UXR.