Berlin UXR Lab

UX research is going through a turbulent time. AI and 'research democratisation' are challenging the way we work. Layoffs, fear of layoffs and 'doing more with less' can add to the pressure. Researchers are questioning their role and their value.

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And yet... hopeful futures are possible. In fact, the current moment of churn and change offers a window of opportunity for us to address some of the existing issues in our field: organisational power dynamics, dysfunctional relationships with other disciplines, lack of diversity, ethical qualms, and others.

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In this session, we’ll share what the Hopeful Futures project has been learning through crowdsourcing and interviews with thought leaders, and invite you to take part in co-designing what UX research might look like in the coming years.

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In many organizations, research is often seen as a secondary function or an afterthought. In this session, I’ll walk through how to build and scale a research operation from scratch, transforming it into a strategic function that drives product innovation and business success.

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We will explore the critical steps for defining a research strategy, building the right systems, and creating processes that allow research to scale effectively across teams, product verticals, and business units. This talk will focus on how to embed research into decision-making and ensure that it delivers value at every level of the organization, from product teams to senior leadership.

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As a UX leader, I’ll share the key leadership principles that are necessary for creating a thriving, research-driven culture, including how to inspire and empower teams, overcome challenges, and align research initiatives with broader business goals.

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By the end of the session, attendees will have a comprehensive framework for building a research function that scales, integrates seamlessly across teams, and delivers measurable business value. Whether you’re building a research team from the ground up or looking to scale an existing function, this talk will provide the tools and strategies needed to turn research into an integral part of your organization’s growth and success.

AI won’t replace your job, but people who use AI will.

This workshop is designed for senior UX researchers, Heads of Product or Design, and agency teams who need to stay ahead. We’ll cut through the hype and focus on the real, immediate value AI can bring to your team today.

You'll deep dive into the stages of the research process where AI is already proving mature enough to amplify impact – planning, thematic analysis, and knowledge management – as demonstrated by teams in Spotify.

Walk away with practical skills and a clear strategy for integrating AI tools into your research practice – before the curve moves without you.

In many organizations, research is often seen as a secondary function or an afterthought. In this session, I’ll walk through how to build and scale a research operation from scratch, transforming it into a strategic function that drives product innovation and business success.

‍

We will explore the critical steps for defining a research strategy, building the right systems, and creating processes that allow research to scale effectively across teams, product verticals, and business units. This talk will focus on how to embed research into decision-making and ensure that it delivers value at every level of the organization, from product teams to senior leadership.

‍

As a UX leader, I’ll share the key leadership principles that are necessary for creating a thriving, research-driven culture, including how to inspire and empower teams, overcome challenges, and align research initiatives with broader business goals.

‍

By the end of the session, attendees will have a comprehensive framework for building a research function that scales, integrates seamlessly across teams, and delivers measurable business value. Whether you’re building a research team from the ground up or looking to scale an existing function, this talk will provide the tools and strategies needed to turn research into an integral part of your organization’s growth and success.

AI won’t replace your job, but people who use AI will.

This workshop is designed for senior UX researchers, Heads of Product or Design, and agency teams who need to stay ahead. We’ll cut through the hype and focus on the real, immediate value AI can bring to your team today.

You'll deep dive into the stages of the research process where AI is already proving mature enough to amplify impact – planning, thematic analysis, and knowledge management – as demonstrated by teams in Spotify.

Walk away with practical skills and a clear strategy for integrating AI tools into your research practice – before the curve moves without you.