tba

Whether you’re looking for the Aha! Moment or trying to create Wow! moments, product teams are always striving for delight.

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This session breaks down what ‘delight’ really is, why it’s valuable, and how to start building delight into your roadmap.

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• Why designers and users have different ideas about delight.

• The many varieties of delight, and which one is right for you.

• How to measure the value of delight.

• Why the ‘Job to be done’ is always about emotion.

• Creating delight the first time someone uses your product.

• How delight fits into your product strategy and roadmap.