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A good user interview is more than ‘just having a chat.’ It’s a guided conversation that considers the emotions and personal situation of the interviewee, while remembering the ultimate goal: getting the information you need to build better products and services.

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Managing this balance of ‘extracting information’ and being considerate of your interviewees inner life can be a challenge.

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This masterclass will help you to refine your own interview practices to get better results without ‘exploiting’ your interviewees.

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Because, let’s face it, we’ve all made interviewing mistakes that made us cringe or did not lead to insights. This hurts the company, because they’re not getting the info they need. And it’s unfair to the person being interviewed. So, while we know that interviews aren’t therapy sessions, let’s take a close look at how as interviewers we impact the people we talk to.

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In this master class we’ll dive deep to give you the tools to make sure that this impact is a positive one.

Mirjam has carried out, observed and analysed hundreds of interviews on often highly personal, stigmatised and taboo topics ranging from living with diabetes to experiencing miscarriage.

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She has worked for digital health companies and social impact startups, where she translated those interviews into better product and service experiences. She is an international keynote speaker on ethical UX and innovation, former TEDx speaker and the moderator of uxcon vienna.

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Mirjam de Klepper holds a BSc in Cultural Anthropology and Development Sociology, a pre-master in Humanistic Studies and an MA in Global Studies. In this master class she brings together all these experiences to help you elevate your interview skills.