Berlin UXR Lab

UX research is going through a turbulent time. AI and 'research democratisation' are challenging the way we work. Layoffs, fear of layoffs and 'doing more with less' can add to the pressure. Researchers are questioning their role and their value.

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And yet... hopeful futures are possible. In fact, the current moment of churn and change offers a window of opportunity for us to address some of the existing issues in our field: organisational power dynamics, dysfunctional relationships with other disciplines, lack of diversity, ethical qualms, and others.

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In this session, we’ll share what the Hopeful Futures project has been learning through crowdsourcing and interviews with thought leaders, and invite you to take part in co-designing what UX research might look like in the coming years.

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In many organizations, research is often seen as a secondary function or an afterthought. In this session, I’ll walk through how to build and scale a research operation from scratch, transforming it into a strategic function that drives product innovation and business success.

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We will explore the critical steps for defining a research strategy, building the right systems, and creating processes that allow research to scale effectively across teams, product verticals, and business units. This talk will focus on how to embed research into decision-making and ensure that it delivers value at every level of the organization, from product teams to senior leadership.

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As a UX leader, I’ll share the key leadership principles that are necessary for creating a thriving, research-driven culture, including how to inspire and empower teams, overcome challenges, and align research initiatives with broader business goals.

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By the end of the session, attendees will have a comprehensive framework for building a research function that scales, integrates seamlessly across teams, and delivers measurable business value. Whether you’re building a research team from the ground up or looking to scale an existing function, this talk will provide the tools and strategies needed to turn research into an integral part of your organization’s growth and success.

Ever wanted to create immersive experiences but felt limited by your knowledge of tools? This hands-on workshop introduces you to “vibe coding” with a creative twist. Coined by Andrej Karpathy, co-founder of OpenAI, vibe coding is an approach to web development using generative AI that feels more like having a conversation than traditional programming.

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In this workshop, we’ll demystify the tech jargon and cover the development fundamentals you need to know. By the end, you’ll have a solid foundation to start building for the web–and the confidence to fill in any gaps with an AI assistant by your side.

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The atmosphere is supportive and relaxed–think of it as a creative hackathon where we prompt our imagination into an interactive product.

‍

Whether you’re a seasoned designer or just starting your journey, this workshop is for anyone ready to unlock new levels of creativity. No coding experience required – just bring your imagination and a willingness to explore the future of design.

In many organizations, research is often seen as a secondary function or an afterthought. In this session, I’ll walk through how to build and scale a research operation from scratch, transforming it into a strategic function that drives product innovation and business success.

‍

We will explore the critical steps for defining a research strategy, building the right systems, and creating processes that allow research to scale effectively across teams, product verticals, and business units. This talk will focus on how to embed research into decision-making and ensure that it delivers value at every level of the organization, from product teams to senior leadership.

‍

As a UX leader, I’ll share the key leadership principles that are necessary for creating a thriving, research-driven culture, including how to inspire and empower teams, overcome challenges, and align research initiatives with broader business goals.

‍

By the end of the session, attendees will have a comprehensive framework for building a research function that scales, integrates seamlessly across teams, and delivers measurable business value. Whether you’re building a research team from the ground up or looking to scale an existing function, this talk will provide the tools and strategies needed to turn research into an integral part of your organization’s growth and success.

Ever wanted to create immersive experiences but felt limited by your knowledge of tools? This hands-on workshop introduces you to “vibe coding” with a creative twist. Coined by Andrej Karpathy, co-founder of OpenAI, vibe coding is an approach to web development using generative AI that feels more like having a conversation than traditional programming.

‍

In this workshop, we’ll demystify the tech jargon and cover the development fundamentals you need to know. By the end, you’ll have a solid foundation to start building for the web–and the confidence to fill in any gaps with an AI assistant by your side.

‍

The atmosphere is supportive and relaxed–think of it as a creative hackathon where we prompt our imagination into an interactive product.

‍

Whether you’re a seasoned designer or just starting your journey, this workshop is for anyone ready to unlock new levels of creativity. No coding experience required – just bring your imagination and a willingness to explore the future of design.