How to measure UX & design impact
How do we measure the quality of UX? What metrics to use? How to bridge business objectives and UX goals? How to remove bias and guesswork from our design decisions? And how to measure and make a case for the impact of your UX work?


About this workshop
In this workshop, you’ll learn how to define design success, establish team-specific design KPIs, how to track them effectively, and integrate accountability and ownership for these metrics into your design process.
You’ll discover how to translate ambiguous objectives into practical goals, and how to make sense of KPRs, SUS, UMUX-Lite, TPI, KPI trees, feedback scoring, gap analysis, Kano model — and how to choose the right UX research method to get better results. Let’s dive in!
For who?
This workshop is tailored for
- advanced UX practitioners,
- design leaders,
- product designers,
- product managers,
- project managers and
UX researchers eager to master the art of design KPIs and tackle intricate challenges in aligning design goals with business objectives.
You’ll walk away with a powerful toolbox of techniques and real-world examples to apply to your projects, products, or apps.

My superpower is that I’m extremely average.
I can almost sense if something isn’t right. I might not be able to point out what exactly is wrong, but if I experience some issues, probably most people will, too.


What you'll learn
In this workshop, we’ll dive into how design KPIs (Key Performance Indicators) can guide your work towards both user success and business impact. Here’s a look at the key topics and activities:
Making an Impact
- How to define and track the impact of your design efforts
- What design success means for your team
Aligning with Business Goals
- Measuring design work against business objectives
- Defining KPIs that balance user needs and business goals
Research & Metrics
- Choosing the right mix of qualitative and quantitative research
- Applying methods like:
- Top Tasks for prioritizing user needs
- Metrics such as SUS, UMUX, NPS, CLV, CSAT, and CES
Setting and Managing Goals
- OKRs vs. KPIs vs. other metrics: Creating clear goals for teams
- Building a design KPI tree for teams and departments
Navigating Constraints
- Strategies to overcome technical and business challenges
Organizational Alignment
- Establishing ownership and accountability for KPIs
- Learning from how other companies define and track KPIs
Improving Team Culture
- Enhancing collaboration, meetings, and time management
We’ll break into smaller groups to create custom design KPIs for your projects. By the end, you’ll leave with practical tools and strategies to define, measure, and track design KPIs—ensuring your team is on the right trajectory.
Schedule
- The role and the impact of design work at scale
- How to embed metrics in design process
- Deep-dive into OKRs, KPIs and metrics
- Business metrics, North Star Metric, NPS, CLV, CSAT, CES, MAU, MRR/ARR
- UX metrics, SUS, UX-Lite, UMUX and how to choose the right ones
- Real-life case studies from companies, how they measure UX
- How to define target times and success thresholds
- How to track success rates and success times
- How to run reliable surveys with reliable outcomes
- Prioritization strategies with Impact / Effort curves and Kano model
- How to translate design ideas into measurable design KPIs
- How to build a design KPI tree for the design initiatives
- How to embed design KPIs into a design process
- How to measure and track design KPIs over time
- How to get a buy-in and establish design KPIs
- How to integrate design KPIs into customer journeys
- How to communicate the value of design to stakeholders
- How to measure success of a design system
- How to get started and build up measurement efforts

Vitaly Friedman
Vitaly loves beautiful content and does not give up easily. Born in Minsk, Belarus, he studied computer science and mathematics in Germany. While writing algebra proofs and preparing for software engineering at nights in the kitchen, at the same time he discovered passion for typography, interface design and writing. After working as a freelance designer and developer for 6 years, he co-founded Smashing Magazine back in 2006, a leading online magazine for designers and developers. His curiosity drove him from interface design to front-end to performance optimization to accessibility and back to user experience over all the years.
Vitaly is the author, co-author and editor of all Smashing books and a curator of all Smashing Conferences. He currently works as creative lead of Smashing Magazine and front-end/UX consultant in Europe and abroad, working with European Parliament, Haufe-Lexware, Axel-Springer and a few other companies.
Tickets
Vienna
Vienna
Vienna
How to measure UX & design impact
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Design patterns for AI interfaces
Graz
Graz
Graz
How to measure UX & design impact
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Design patterns for AI interfaces