Full-day workshop

How to measure UX & design impact

with Vitaly Friedman

How do we measure the quality of UX? What metrics to use? How to bridge business objectives and UX goals? How to remove bias and guesswork from our design decisions? And how to measure and make a case for the impact of your UX work?

May 2025
14th
Graz, Austria
tba
30 spots
available
May 2025
16th
Vienna, Austria
tba
30 Spots
available

About this workshop

In this workshop, you’ll learn how to define design success, establish team-specific design KPIs, how to track them effectively, and integrate accountability and ownership for these metrics into your design process.

You’ll discover how to translate ambiguous objectives into practical goals, and how to make sense of KPRs, SUS, UMUX-Lite, TPI, KPI trees, feedback scoring, gap analysis, Kano model — and how to choose the right UX research method to get better results. Let’s dive in!

For who?

This workshop is tailored for

  • advanced UX practitioners,
  • design leaders,
  • product designers,
  • product managers,
  • project managers and

UX researchers eager to master the art of design KPIs and tackle intricate challenges in aligning design goals with business objectives.

You’ll walk away with a powerful toolbox of techniques and real-world examples to apply to your projects, products, or apps.

My superpower is that I’m extremely average.

I can almost sense if something isn’t right. I might not be able to point out what exactly is wrong, but if I experience some issues, probably most people will, too.

Vitaly Friedman
UX designer, speaker and founder of the Smashing Magazine

What you'll learn

In this workshop, we’ll dive into how design KPIs (Key Performance Indicators) can guide your work towards both user success and business impact. Here’s a look at the key topics and activities:

Making an Impact

  • How to define and track the impact of your design efforts
  • What design success means for your team

Aligning with Business Goals

  • Measuring design work against business objectives
  • Defining KPIs that balance user needs and business goals

Research & Metrics

  • Choosing the right mix of qualitative and quantitative research
  • Applying methods like:
    • Top Tasks for prioritizing user needs
    • Metrics such as SUS, UMUX, NPS, CLV, CSAT, and CES

Setting and Managing Goals

  • OKRs vs. KPIs vs. other metrics: Creating clear goals for teams
  • Building a design KPI tree for teams and departments

Navigating Constraints

  • Strategies to overcome technical and business challenges

Organizational Alignment

  • Establishing ownership and accountability for KPIs
  • Learning from how other companies define and track KPIs

Improving Team Culture

  • Enhancing collaboration, meetings, and time management

We’ll break into smaller groups to create custom design KPIs for your projects. By the end, you’ll leave with practical tools and strategies to define, measure, and track design KPIs—ensuring your team is on the right trajectory.

Schedule

This is how it’s going to go down.
May 2025
12th / 16th
8.30
30min
Doors open
Grab a coffee and get comfortable.
9.00am
100min
Design Impact and UX Metrics

- The role and the impact of design work at scale

- How to embed metrics in design process

- Deep-dive into OKRs, KPIs and metrics

- Business metrics, North Star Metric, NPS, CLV, CSAT, CES, MAU, MRR/ARR

- UX metrics, SUS, UX-Lite, UMUX and how to choose the right ones

- Real-life case studies from companies, how they measure UX

10.40am
20min
Coffee break
Recharge your caffeine tank.
11.00am
90min
Choosing The Right Design KPIs

- How to define target times and success thresholds

- How to track success rates and success times

- How to run reliable surveys with reliable outcomes

- Prioritization strategies with Impact / Effort curves and Kano model

12.30pm
60min
Lunch break
He who feeds the brain must also fill the stomach.
1.30pm
90min
Design KPI Trees

- How to translate design ideas into measurable design KPIs

- How to build a design KPI tree for the design initiatives

- How to embed design KPIs into a design process

- How to measure and track design KPIs over time

3.00pm
20min
Coffee break
We've got tea too.
3.20pm
100min
Next Steps + Q&A

- How to get a buy-in and establish design KPIs

- How to integrate design KPIs into customer journeys

- How to communicate the value of design to stakeholders

- How to measure success of a design system

- How to get started and build up measurement efforts

5.00pm
Official end of workshop
Start into a well-deserved after-work evening.

Vitaly Friedman

UX designer, speaker and founder of the Smashing Magazine

Vitaly loves beautiful content and does not give up easily. Born in Minsk, Belarus, he studied computer science and mathematics in Germany. While writing algebra proofs and preparing for software engineering at nights in the kitchen, at the same time he discovered passion for typography, interface design and writing. After working as a freelance designer and developer for 6 years, he co-founded Smashing Magazine back in 2006, a leading online magazine for designers and developers. His curiosity drove him from interface design to front-end to performance optimization to accessibility and back to user experience over all the years.

Vitaly is the author, co-author and editor of all Smashing books and a curator of all Smashing Conferences. He currently works as creative lead of Smashing Magazine and front-end/UX consultant in Europe and abroad, working with European Parliament, Haufe-Lexware, Axel-Springer and a few other companies.

Tickets

Here's how you can join us.

Vienna

May 16th
How to measure UX & design impact
Full day workshop
Snacks, drinks & lunch
Working materials
€ 450
+vat

Vienna

May 17th
Design patterns for AI interfaces
Check out event
Full day workshop
Snacks, drinks & lunch
Working materials
€ 450
+vat

Vienna

Combi Ticket

How to measure UX & design impact
+
Design patterns for AI interfaces
Check out event
€ 720
+vat

Graz

May 14th
How to measure UX & design impact
Full day workshop
Snacks, drinks & lunch
Working materials
€ 450
+vat

Graz

May 15th
Design patterns for AI interfaces
Check out event
Full day workshop
Snacks, drinks & lunch
Working materials
€ 450
+vat

Graz

Combi Ticket

How to measure UX & design impact
+
Design patterns for AI interfaces
Check out event
€ 720
+vat