Outcome-driven UX Metrics
Forget generic analytics that barely scratch the surface. This workshop is all about building metrics that connect directly to real user outcomes – tracking progress, highlighting wins, and identifying challenges with clarity. Prove the strategic value of UX by creating metrics that tell a compelling story of impact and transformation. This is the only chance to catch Jared in a full-day workshop this year. Might be worth showing up for this unique opportunity!
About this workshop
Outcome-driven UX metrics is a radical approach to measuring and reporting UX metrics with your organization. By focusing on what truly matters to users, you'll learn to tell a compelling story of UX's role in driving positive change.
In this workshop, we'll move beyond generic analytics and delve into creating metrics that directly tie to user outcomes.
You'll discover how to:
Increase the strategic contributions your UX team delivers to your organization.
Raise the perception of UX’s value in the eyes of your executives and senior stakeholders.
Inspire your development and product management peers to prioritize UX in their work.
What you'll learn
The Outcome-Driven UX Metrics framework is a unique approach to measuring user experiences. It’s not based on analytics with a fuzzy relationship to your team’s work. Instead, you derive your metrics from your users’ most important outcomes.
Throughout the day, you'll explore:
- Success Metrics: Define what improved user experiences look like and how to measure them effectively.
- Progress Metrics: Track the journey toward UX goals, identifying key milestones along the way.
- Problem-Value Metrics: Spot and articulate obstacles hindering user satisfaction and how to address them.
By the end of the workshop, you'll have a clear framework for developing UX metrics that resonate with both users and stakeholders.
The mission of UX is...
... to improve the lives of everyone who uses our products and services.
If the work you’re doing won’t improve someone’s life, why are you doing it?
Measuring experiences, not behaviors.
The Outcome-Driven UX Metrics framework helps you track what truly matter – how your work improves users' lives. Instead of relying on generic analytics, you start with a simple question: How will we make things better for our users?
From your observations of real user experiences, you define what success looks like (UX Success Metrics), track progress toward that goal (Progress Metrics), and identify obstacles (Problem-Value Metrics).
These metrics tell a clear story: where you’re going, where you started, and what’s in the way. Once you understand the basics, you’ll be able to create and apply your own metrics – and turn UX into a true driver of impact.
Want the full picture? Download the PDF and explore all the details.
Schedule
Discover how to create insightful Progress Metrics so that:
- Your development and product teams are eager to prioritize the UX.
- You know how to structure your OKRs.
- Your stakeholders immediately connect the UX improvement to key business goals.
Explore how to create powerful Success Metrics so that:
- Your entire team and your stakeholders know what goals they need to aim for.
- You know the precise moment to celebrate your success.
- Your leadership can see that your work has improved your users’ lives.
Explore how to create powerful Success Metrics so that:
- Your entire team and your stakeholders know what goals they need to aim for.
- You know the precise moment to celebrate your success.
- Your leadership can see that your work has improved your users’ livesDiscover how to create insightful Progress Metrics so that:
- Your development and product teams are eager to prioritize the UX.
- You know how to structure your OKRs.
- Your stakeholders immediately connect the UX improvement to key business goals.
Explore how to create influential Problem-Value Metrics so that:
- You’re motivating senior leadership to take UX seriously because better UX is a win for everyone.
- You’ve won over the finance department, as your UX efforts are shrinking corporate costs.
- Your key stakeholders praise how better UX improves their department’s fiscal performance.
Discover novel measurement approaches so that:
- You’ll capture the current state of your users’ and customers’ experiences.
- You’ll know when to automate data collection or when simple observations will do the trick.
- Your entire organization will make it a top priority to improve your users' lives.
Jared Spool
If you've seen Jared speak about UX design, you know he's among the most effective and knowledgeable communicators. He started working in the field in 1978, before the term "UX" was ever associated with computers.
While he led UIE, the industry research firm he started in 1988, the field of UX design emerged, and Jared helped define what makes UX designers successful worldwide. UIE's world-class research organization produces events worldwide and for companies in every industry. In 2016, Jared and Dr. Leslie Jensen-Inman founded Center Centre, offering innovative, experience-based UX training.
In the 49 years he's been in the tech field, he's worked with hundreds of organizations, written two books, published hundreds of articles and podcasts, and toured the world speaking to audiences everywhere.
When he can, he does his laundry in Andover, Massachusetts.
Tickets
We're really excited that you join us for this workshop.
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