
Creativity at the intersections
Creativity thrives on connection. From insight to ideas. When designing for theunexpected, it’s the collaboration between people, disciplines and teams that canunlock fresh perspective, new solutions and an enhanced experience for customers.It’s through this lens that we’ll look back at an 18-month journey spent building,embedding, and iterating brand and design for Wise Platform – Wise’s paymentsinfrastructure that’s now become a key driver of the company’s growth and long-termstrategy. This session will give a ‘behind the scenes’ view on how collaboration wasfoundational to spinning up a new brand and design arm within a fintech powerhouse.
In this session we’ll cover:
- How to go from 0 – 1 building and embedding both brand and design.
- Approaches to growing design influence within your organisation.
- How to collaborate internally, as well as work efficiently with external agencypartners.
- And the ways that Wise are connecting AI into their design discipline toenhance creativity – as well as productivity.
Creativity thrives on connection. From insight to ideas. When designing for theunexpected, it’s the collaboration between people, disciplines and teams that canunlock fresh perspective, new solutions and an enhanced experience for customers.It’s through this lens that we’ll look back at an 18-month journey spent building,embedding, and iterating brand and design for Wise Platform – Wise’s paymentsinfrastructure that’s now become a key driver of the company’s growth and long-termstrategy. This session will give a ‘behind the scenes’ view on how collaboration wasfoundational to spinning up a new brand and design arm within a fintech powerhouse.
In this session we’ll cover:
- How to go from 0 – 1 building and embedding both brand and design.
- Approaches to growing design influence within your organisation.
- How to collaborate internally, as well as work efficiently with external agencypartners.
- And the ways that Wise are connecting AI into their design discipline toenhance creativity – as well as productivity.

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