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Simon Betsch
Day 2
1:55 pm
-
2:25 pm
main stage
side stage
sidestage
sidestage
Hörsaal 1
Hörsaal 2
Hörsaal 3
talk
workshop
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panel discussion
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Data with Character: From Interactions to Identity
What if a heatmap could show meaning, too? In this session, we’ll show how The Regular Brand–an AI-powered analytics platform developed by KMS TEAM and bakdata–makes brand identity measurable, and how this perspective can be combined with UX analytics. We’ll explore what becomes possible when mechanics and meaning are considered side by side, and how this opens up new ways to create experiences that are both usable and on-brand.
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October 7, 2025 1:55 PM
October 7, 2025 2:25 PM
Europe/Vienna
Data with Character: From Interactions to Identity
What if a heatmap could show meaning, too? In this session, we’ll show how The Regular Brand–an AI-powered analytics platform developed by KMS TEAM and bakdata–makes brand identity measurable, and how this perspective can be combined with UX analytics. We’ll explore what becomes possible when mechanics and meaning are considered side by side, and how this opens up new ways to create experiences that are both usable and on-brand.
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