How to build CX in a traditional organisation
Dôvera, the leading health insurance company in Slovakia, decided to transform itself into a digital company over the past decade. Their vision was to embed customer-centric design into the company's DNA. But to make this transition as sustainable as possible, they first had to change the way they create products and services in general.
Kristína will talk about how to help such a traditional company change the way it works - from systematic training, to incorporating user research and idea validation into strategic processes, to building a model lean UX unit.
Dôvera, the leading health insurance company in Slovakia, decided to transform itself into a digital company over the past decade. Their vision was to embed customer-centric design into the company's DNA. But to make this transition as sustainable as possible, they first had to change the way they create products and services in general.
Kristína will talk about how to help such a traditional company change the way it works - from systematic training, to incorporating user research and idea validation into strategic processes, to building a model lean UX unit.
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