Leading design in challenging times

As design practitioners and leaders, we face daily contradictory expectations. From “doing the UX” before devs start next week, to juggling meetings, deadlines, and teams with shrinking budgets. Is the UX hype over? In this talk, Morgane Peng shares practical, transferable strategies from her corporate and investment banking experience: how to stay impactful, protect creative space, and articulate value. Without evangelising!

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This session is for you if you're a design practitioner or manager navigating difficult environments, juggling conflicting expectations, shrinking resources, or struggling to demonstrate the value of design. It is also relevant for junior designers seeking inspiration and practical ways to stay effective, strategic, and adopt the right mindset in their projects.