Building a Research-Driven Organization: Leading, Scaling, and Driving Business Value
In this talk, we will explore how UXers can navigate the disruption caused by AI, turning it from a challenge into an opportunity. As AI tools become more integrated into design and research processes, the role of the UX professional evolves. This session will focus on how UXers can strategically embrace AI as a research partner, unlocking deeper insights and optimizing research processes for smarter decision-making. Attendees will learn how to incorporate AI into their research workflows while maintaining a human-centered approach, using AI not just as a tool but as a catalyst for innovation that enhances both the quality and efficiency of research.
The talk will cover how to foster a mindset of collaboration between human expertise and machine learning, driving the evolution of UX research into a high-impact, AI-powered discipline that influences product development and organizational strategy.
In this talk, we will explore how UXers can navigate the disruption caused by AI, turning it from a challenge into an opportunity. As AI tools become more integrated into design and research processes, the role of the UX professional evolves. This session will focus on how UXers can strategically embrace AI as a research partner, unlocking deeper insights and optimizing research processes for smarter decision-making. Attendees will learn how to incorporate AI into their research workflows while maintaining a human-centered approach, using AI not just as a tool but as a catalyst for innovation that enhances both the quality and efficiency of research.
The talk will cover how to foster a mindset of collaboration between human expertise and machine learning, driving the evolution of UX research into a high-impact, AI-powered discipline that influences product development and organizational strategy.
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