Building a research-driven organization: Leading, scaling, and driving business value

In many organizations, UX research is often seen as a support function rather than a strategic asset. This session will guide you through the process of transforming UX research into a core element of your business strategy. From building a research operation from scratch to scaling it across multiple teams and regions, we'll explore how to create and implement systems, processes, and frameworks that drive measurable business value. You’ll learn how to manage the complexity of large, multi-stakeholder environments while ensuring seamless integration of research with product and design workflows.  

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By the end of the session, you’ll have a roadmap for shifting the perception of UX research, positioning it as a key driver of organizational change, and scaling its impact across the business.