
Legal limits of UX? When “optimization” and “dark patterns” start to clash with the law
noyb had brought more than GDPR 800 cases against companies. A good number of them concern deceptive design in cookie banners – an interface that has direct legal implications of granting consent to process personal data. Companies increasingly resort to strategies like “consent optimization” or other dark patterns to limit the rights of users. What are the legal limits of such strategies and how can this be enforced?
noyb had brought more than GDPR 800 cases against companies. A good number of them concern deceptive design in cookie banners – an interface that has direct legal implications of granting consent to process personal data. Companies increasingly resort to strategies like “consent optimization” or other dark patterns to limit the rights of users. What are the legal limits of such strategies and how can this be enforced?

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