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Max Schrems
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5:40 pm
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10:10 pm
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Hörsaal 2
Hörsaal 3
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Legal limits of UX? When optimization and dark patterns start to clash with the law
noyb had brought more than GDPR 800 cases against companies. A good number of them concern deceptive design in cookie banners – an interface that has direct legal implications of granting consent to process personal data. Companies increasingly resort to strategies like “consent optimization” or other dark patterns to limit the rights of users. What are the legal limits of such strategies and how can this be enforced?
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September 16, 2026 5:40 PM
September 16, 2026 10:10 PM
Europe/Vienna
Legal limits of UX? When optimization and dark patterns start to clash with the law
noyb had brought more than GDPR 800 cases against companies. A good number of them concern deceptive design in cookie banners – an interface that has direct legal implications of granting consent to process personal data. Companies increasingly resort to strategies like “consent optimization” or other dark patterns to limit the rights of users. What are the legal limits of such strategies and how can this be enforced?
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