Redefining research in the AI era

AI is changing research faster than our orgs can update their definitions. If AI can draft findings, simulate users, and summarize data instantly, does that make researchers obsolete – or does it expose how often we’ve equated research with methods, outputs, and throughput? In too many orgs, researchers have been treated like report factories, producing insights on demand.

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This talk asks what research should mean now, who can do it, and what it takes for research to shape decisions, not just fill slides.