Round Table: User experience is an ancient term. A path along design history proves why

UX is perceived as something very new and associated with software. But is that the whole truth?

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A review of 2000 years of design history clears up this misunderstanding. There are many historic examples of how we have changed and developed the appearance, value and usability of our products. The underlying design concepts and solutions have led to very different and even contradictory results. The sum of these insights forms the basis for how we perceive our daily world and use our products. So UX lives forever...

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This session is for you if you want to think outside the box and you would like to get a broader horizon on the things that surround us every day, that we use and want to understand.