Thinking styles: Mend hidden cracks in your market

Thinking styles are not like horoscopes, which apply to every aspect of a person's life. Instead thinking styles describe a person's core approach to a particular purpose. The point of thinking styles is to recognize that there is a variety of approaches to a purpose, none of which is "better" than another. And thinking styles derive from qual research. This makes thinking styles incredibly powerful for your team and your org. You can easily embrace broader perspectives, invent more, and fill the gaps in your solutions.