We Tested the AI Hype in UXR. Here's What the Data Says [You Pick the Topic]

AI promises are everywhere in UX research. But how many of them actually hold up?

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In this session, we skip the opinions and go to the evidence. We bring findings from original research studies on three AI tools and trends shaping research right now.

We ran the studies. You (the audience) choose which one we explore. We'll walk through the findings, discuss the implications, and identify where AI adds value or where it doesn't.

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The three topics you can choose from:

• Can AI ask useful follow-up questions in usability testing? How do they compare to the ones predefined by a human researcher?

• AI moderation: Do human-like avatars change how participants respond?

• Can synthetic participants replace real research participants, and should they?