
Pumla Maswanganyi
Pumla
Maswanganyi
Currently, the dominant paradigms of design are inherited from the statistical global minority (also know as the Global North). This results in products, systems, and user experiences that impose a singular, often exclusionary, worldview onto a diverse planet. To design a genuinely equitable world, we must move beyond these affirmative, inherited frameworks.
This talk argues for a critical shift toward pluralistic design propositions authored by the Global Majority. By introducing African Life-Centric Design (ALCD) as a speculative and highly practical framework, we explore how decentering Western UX methodologies can reshape our reality. ALCD offers a critical lens to prototype new freedoms, proving that when we change the architects of our systems, we change the future of how humanity interacts, survives, and thrives.
Currently, the dominant paradigms of design are inherited from the statistical global minority (also know as the Global North). This results in products, systems, and user experiences that impose a singular, often exclusionary, worldview onto a diverse planet. To design a genuinely equitable world, we must move beyond these affirmative, inherited frameworks.
This talk argues for a critical shift toward pluralistic design propositions authored by the Global Majority. By introducing African Life-Centric Design (ALCD) as a speculative and highly practical framework, we explore how decentering Western UX methodologies can reshape our reality. ALCD offers a critical lens to prototype new freedoms, proving that when we change the architects of our systems, we change the future of how humanity interacts, survives, and thrives.

Pumla
Maswanganyi
We’d love to hear it (and any other questions, wishes or suggestions you have).