3 key findings from testing the world's leading checkout flows

Baymard's large-scale checkout usability research found that the average checkout contains 11.2 form fields. Yet the same checkout usability testing also reveals that most sites can achieve a 20–60% reduction in the number of form fields displayed by default. In this presentation, Rinaldo will share three key findings from testing the world's leading checkout flows and show you how it can be optimized to decrease checkout abandonment.

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This session is for you if you work in UX, product, or ecommerce and want to better understand why users struggle during checkout, even in experiences you thought were solid. It’s relevant regardless of your experience level. The session surfaces common UX issues we often overlook, then walks through practical ways to address them. It’s grounded in large-scale research, but delivered in a way that's accessible. If you’ve ever looked at a checkout and thought, “This should work, but something’s off”, this talk is for you.