Rinaldo Ugrina

Rinaldo
Ugrina

Baymard Institute

Product Manager at Baymard Institute

About the Speaker

Rinaldo Ugrina is a leading UX expert at Baymard Institute, where he has helped some of the world's leading e-commerce companies, such as Amazon, Meta, and Stripe, improve their website UX. He is an expert on Baymard Institute’s more than 150,000 hours of large-scale user experience testing, which is used by over 17,500 brands, agencies, researchers, and UX designers across 80+ countries, including 71% of all Fortune 500 e-commerce companies.

talk

workshop

extended talk

panel discussion

dialogue session

3 key findings from testing the world's leading checkout flows

Rinaldo Ugrina

Baymard Institute

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