Link to speaker page
Rosie Isbell
Day 1
2:15 pm
-
2:45 pm
main stage
side stage
mainstage
mainstage
Hörsaal 1
Hörsaal 2
Hörsaal 3
talk
workshop
extended talk
panel discussion
dialogue session
Skill level:
sign-up only
Creativity at the intersections - How to do brand and design when you’re a pop up, inside a start up, inside a scale up
Creativity thrives on connection. From insight to ideas. When designing for theunexpected, it’s the collaboration between people, disciplines and teams that canunlock fresh perspective, new solutions and an enhanced experience for customers. It’s through this lens that we’ll look back at an 18-month journey spent building,embedding, and iterating brand and design for Wise Platform – Wise’s payments infrastructure that’s now become a key driver of the company’s growth and long-termstrategy. This session will give a ‘behind the scenes’ view on how collaboration was foundational to spinning up a new brand and design arm within a fintech powerhouse.
In this session we’ll cover:
- How to go from 0 – 1 building and embedding both brand and design.
- Approaches to growing design influence within your organisation.
- How to collaborate internally, as well as work efficiently with external agencypartners.
- And the ways that Wise are connecting AI into their design discipline toenhance creativity – as well as productivity.
Add to calendar
September 16, 2026 2:15 PM
September 16, 2026 2:45 PM
Europe/Vienna
Creativity at the intersections - How to do brand and design when you’re a pop up, inside a start up, inside a scale up
Creativity thrives on connection. From insight to ideas. When designing for theunexpected, it’s the collaboration between people, disciplines and teams that canunlock fresh perspective, new solutions and an enhanced experience for customers. It’s through this lens that we’ll look back at an 18-month journey spent building,embedding, and iterating brand and design for Wise Platform – Wise’s payments infrastructure that’s now become a key driver of the company’s growth and long-termstrategy. This session will give a ‘behind the scenes’ view on how collaboration was foundational to spinning up a new brand and design arm within a fintech powerhouse.
In this session we’ll cover:
- How to go from 0 – 1 building and embedding both brand and design.
- Approaches to growing design influence within your organisation.
- How to collaborate internally, as well as work efficiently with external agencypartners.
- And the ways that Wise are connecting AI into their design discipline toenhance creativity – as well as productivity.
Got some juicy gossip?
We’d love to hear it (and any other questions, wishes or suggestions you have).
