Interviewing users: Uncovering compelling insights

Interviewing is undeniably one of the most valuable and commonly used user research tools. Yet it's often not used well, because:

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• It’s based on skills we think we have (talking and even listening)
• It's not taught or reflected on, and
• People tend to "wing it" rather than develop their skills.
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Results may be inaccurate or reveal nothing new, suggesting the wrong design or business responses, or they may miss the crucial nuance that points to innovative breakthrough opportunities.

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In this highly interactive workshop, Steve will teach you crucial techniques for successful user research, and give you an opportunity to practice and reflect in a supportive environment.