Interviewing users: Uncovering compelling insights
Interviewing is undeniably one of the most valuable and commonly used user research tools. Yet it's often not used well, because:
- It’s based on skills we think we have (talking and even listening)
- It's not taught or reflected on, and
- People tend to "wing it" rather than develop their skills.
Results may be inaccurate or reveal nothing new, suggesting the wrong design or business responses, or they may miss the crucial nuance that points to innovative breakthrough opportunities.
In this highly interactive workshop, Steve will teach you crucial techniques for successful user research, and give you an opportunity to practice and reflect in a supportive environment.
Interviewing is undeniably one of the most valuable and commonly used user research tools. Yet it's often not used well, because:
- It’s based on skills we think we have (talking and even listening)
- It's not taught or reflected on, and
- People tend to "wing it" rather than develop their skills.
Results may be inaccurate or reveal nothing new, suggesting the wrong design or business responses, or they may miss the crucial nuance that points to innovative breakthrough opportunities.
In this highly interactive workshop, Steve will teach you crucial techniques for successful user research, and give you an opportunity to practice and reflect in a supportive environment.
Got some juicy gossip?
We’d love to hear it (and any other questions, wishes or suggestions you have).
