Level up your research toolbox and hit the nail!
In our talk, we will present how companies can adapt user research tools to their needs, i.e. develop unique screeners for target groups and quantitative scales for evaluating the user experience. We will also discuss how to make sure these tools meet the highest scientific quality characteristics, - objectiveness, reliability and validity.
In our talk, we will present how companies can adapt user research tools to their needs, i.e. develop unique screeners for target groups and quantitative scales for evaluating the user experience. We will also discuss how to make sure these tools meet the highest scientific quality characteristics, - objectiveness, reliability and validity.
Got some juicy gossip?
We’d love to hear it (and any other questions, wishes or suggestions you have).
