Florian is Senior UX Researcher at SKOPOS NOVA and has a passion for insights, good stories and design. With a background in market research, product development, marketing and brand management, he helps companies to bridge the gap between analytical and creative functions and align their products with user needs and the overall strategy. With more than a decade in the research industry, Florian has extensive experience in identifying user needs, developing innovative products, and introducing them to the market. Even though Florian likes to be guided by curiosity, he is used to entering new territory systematically and methodically.