Anna is a UX researcher leading the B2B research for EasyPark Group and based in Stockholm, Sweden. Anna holds a PhD in consumer culture and behavioral economics and has several years of experience researching customer motivations, behaviors, and needs from different angles. Driven by a deep curiosity about what drives customers in their everyday life needs and joys, she strives to bridge research and decision-making in product organizations.

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Anna is deeply committed to ensuring that research not only influences product development but also contributes to creating solutions that genuinely improve people's daily lives – whether it's making the routine task of handling employee parking smarter and faster, or helping with meal planning for the week ahead. When not at her laptop, she’s either sketching out her next gardening project, buying far too many plants, or enthusiastically digging up a new spot in her lawn for the latest project.