Erica is the author of Strategic Content Design: Tools and Research Techniques for Better UX, published by Rosenfeld Media. She's a content designer, content strategist, and team leader determined to bring greater respect to the content field. To that end, Erica speaks frequently at conferences including UXDX USA, UX Lisbon, Microsoft Design Week, Web Directions Summit Sydney, and Button: The Content Design Conference, and on podcasts like The Content Strategy Podcast with Kristina Halvorson.

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In addition to having worked in leadership and management roles in content strategy and content design for companies of all sizes, she has taught at the University of Washington and presented workshops on content strategy and content design around the world.