Erica is a senior manager of product content at Remitly and the author of Strategic Content Design: Tools and Research Techniques for Better UX, published by Rosenfeld Media. Her team at Remitly is responsible for content research, and UX content effectiveness and impact, localization, and customer self-service content (help center and virtual assistant content).  

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She presents often at conferences and events around the world, including UXDX, UX Lisbon, Microsoft Design Week, Web Directions Summit Sydney, and Button: The Content Design Conference. She’s also appeared on podcasts and blogs including the Content Strategy Podcast, the Content Insights Podcast, the UX Content Collective’s Interface, and Content Science Review.

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She’s worked for Microsoft, Slack, Expedia, and Amazon and has taught content design, content strategy, and digital analytics courses and workshops for the School of Visual Concepts, the University of Washington (both in Seattle), and Button.