Lucia
van den Brink

Increase Conversion Rate
Consultant & Founder

About the Speaker

Lucia built her first website at 11 years old. By now she leads Experimentation and Research Teams and has personally executed and analyzed 800+ A/B tests for startups as well as $1B brands.

She also founded Women in Experimentation.

talk
workshop
extended talk
panel discussion
dialogue session
From God-mode to science with experimentation
Lucia van den Brink
Increase Conversion Rate

Because the answer can't always be 42.

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Speakers '25

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