Maxwell Forrest is an independent UX researcher and strategist based between London and Tokyo. He helps some of the world’s leading product companies conduct research in and better understand Asian markets, translating cultural insight into actionable product strategy. Alongside his consulting work, Maxwell leads UX workshops in rural Japan, bringing together local residents, global designers, and small businesses to explore how user research and participatory design can support community revitalization. His work bridges rigor with grassroots collaboration, challenging digital-first assumptions and demonstrating how UX can foster connection, inclusion, and meaningful social impact in an increasingly automated world.