Vitaly
Friedman

Smashing Magazine
Founder & Designer

About the Speaker

Vitaly loves beautiful content and does not give up easily. Born in Minsk, Belarus, he studied computer science and mathematics in Germany. While writing algebra proofs and preparing for software engineering at nights in the kitchen, at the same time he discovered passion for typography, interface design and writing. After working as a freelance designer and developer for 6 years, he co-founded Smashing Magazine back in 2006, a leading online magazine for designers and developers. His curiosity drove him from interface design to front-end to performance optimization to accessibility and back to user experience over all the years. Vitaly is the author, co-author and editor of all Smashing books (https://www.smashingmagazine.com/books), and a curator of all Smashing Conferences (https://www.smashingconf.com). He currently works as creative lead of Smashing Magazine (www.smashingmagazine.com) and front-end/UX consultant in Europe and abroad, working with European Parliament, Haufe-Lexware, Axel-Springer and a few other companies.

talk
workshop
extended talk
panel discussion
How to measure UX and design impact
Vitaly Friedman
Smashing Magazine

Because the answer can't always be 42.

We're here for whatever you need.

Speakers '24

Meet the awsome people who bring uxcon vienna to life.

Ashten "Whoopi"
Winger

Netflix
Ashten is an emerging creative and a motion designer at Netflix
Emma is an experienced UX research leader and well known community contributor.

Esin
Işık

Zalando
Esin is a design manager at Zalando SE Loyalty Experiences

Indi
Young

Indiyoung.com
Indi is a research pioneer, book author and coach with 30 years of experience.

Karen
Borregaard

Meta
Karen is principal UX researcher at Meta Reality Labs.

Molly
Stevens

Booking.com
Molly is an experienced leader and senior director of user experience at Booking.com.

Nikki
Anderson

User Research Academy
Nikki is a coach, speaker and founder of User Research Academy.

Noelle
Ghanem

Revolut
Noelle is lead product designer at Revolut and co-founder of 2 start-ups.

Steve

Portigal

Portigal Consulting
Steve is independent consultant, user research pioneer and book author.

Vitaly
Friedman

Smashing Magazine
Vitaly is UX designer, speaker and founder of the smashing magazine.