Stop Wasting Research: Maximize the Product Impact of Your Organization's Customer Insights by Jake Burghardt, sponsored by Rosenfeld Media, argues that many organizations gather valuable customer research which ultimately goes unused or underleveraged. Burghardt digs into the root causes of this “research waste”: from siloed teams and disconnected repositories to unclear decision logic. He offers actionable frameworks and tools to make research integral to product planning, including consolidating insights, improving collaboration, structuring research repositories, and linking insights to decision points. Intended for researchers, product leaders, designers, and analysts, the book helps transform dormant insights into strategic, high-impact intelligence.