Book: This Is Service Design Doing by M.Stickdorn, A. Lawrence, M.Hormess and J.Schneider

This book was kindly sponsored by the authors of This Is Sevice Design Doing for the uxcon goodie station.

This Is Service Design Doing is a practical handbook for anyone who wants to apply service design methods in real-world contexts. Written by practitioners for practitioners, it bridges theory and practice by offering clear explanations of the principles of service design alongside a rich toolkit of over 50 methods such as journey mapping, service blueprinting, and prototyping. The book is grounded in case studies from companies, governments, and non-profits worldwide, showing how service design creates value at different scales. With a strong focus on collaboration and facilitation, it guides teams in co-creating services that are user-centered, effective, and sustainable.

https://www.thisisservicedesigndoing.com/