
This book was kindly sponsored by the authors of This Is Sevice Design Doing for the uxcon goodie station.
This Is Service Design Doing is a practical handbook for anyone who wants to apply service design methods in real-world contexts. Written by practitioners for practitioners, it bridges theory and practice by offering clear explanations of the principles of service design alongside a rich toolkit of over 50 methods such as journey mapping, service blueprinting, and prototyping. The book is grounded in case studies from companies, governments, and non-profits worldwide, showing how service design creates value at different scales. With a strong focus on collaboration and facilitation, it guides teams in co-creating services that are user-centered, effective, and sustainable.
https://www.thisisservicedesigndoing.com/