In Why We Fail: Learning from Experience Design Failures, Victor Lombardi explores why even well-designed products sometimes fail when people actually use them. He draws on case studies of launches like Google Wave or Microsoft Zune to identify recurring patterns of failure rooted in user experience. The book argues that good design on paper isn’t enough, instead you must anticipate how real users will interact, react, and sometimes rebel. Lombardi offers practical lessons on how to recognize and avoid these experience gaps in your own projects by aligning design intent with customer behavior, and by diagnosing and mitigating risks before they’re costly.

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The book is kindly sponsored by Rosenfeld Media.