Our beloved uxcon alumni Indi Young is sharing her books with the crowd again. We got a snailmail all the way from San Francisco where she sent her personal dedication to the new readers!

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Making time to listen is how we begin healing the broken relationship between businesses (& systems) and people.

Product design strategy often seeks to change a person’s buying decisions or to manipulate a person’s behavior. Such a product-focused mindset has driven our organizations into a corner. Even when product design teams want to benefit a person, they discover how they’ve harmed them instead by not recognizing their thinking and approaches.

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https://indiyoung.com/books/

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