Embracing the Power of Content Research for More Engaging and Effective User Experiences

Content design plays an essential yet underappreciated role in creating strong and effective user experiences. Learn how to better understand exactly what words and phrases are clear and understandable to your audience—and why. Hear case studies about how content research uncovered insights that directly and significantly improved revenue and customer loyalty.

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Attendees will learn:  

• How content-focused research differs from “typical” user experience research.  

• How content research is different from and often more effective than A/B experimentation.  

• Guidance for starting a content research program and creating a content research roadmap for your company or organization.  

• 9 types of content research, and when to use each

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Take-home materials:  

• A flexible template for content-focused research studies  

• Tips for minimizing bias in content research  

• Examples of quantitative and qualitative content research from a variety of companies (in fields including transportation, software, and healthcare)  

• A sample roadmap for starting and supporting a content research program for your organization

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This session is for you if you’re a UX content designer or content strategist looking to maximize the impact of your work and your team’s. It’s also for product managers, designers, and engineers who want to learn more about the creation of effective UX content--and its ongoing improvement and optimization.