Respect by Design: Writing for 65+ users in the age of AI

In the ever-evolving world of tech and product creation, the 65+ population is considered last. Whether they are your core audience or part of a broader user base, the needs of the mature audience aren’t well understood. Especially in the age of AI. And, ignoring this cohort doesn’t make sense for business—they are often the most equipped financially and they have considerable influence over their families and community.
This session is for you if your audience includes a mature population and you’re wondering how best to capture their attention and needs, while making them feel secure about the future of tech. This session is especially for you if you’re wondering how to speak to a 65+ population about AI.  As we continue to evolve as a design community, learning how to speak to any specific audience is for ultimately for everyone.