Barbara
Kofler

eBay
Staff Content Designer for AI

About the Speaker

I work on AI experiences at eBay, where I spend a lot of time thinking about language, uncertainty, and how machines and people make sense of messy information. I studied communication and culture, which probably explains my long-standing obsession with how context shapes meaning and how easily it can fall apart. Since 2022, I’ve been focused on AI, after several years designing content for complex products, and trying to bridge the gap between tech and humans.

talk
workshop
extended talk
panel discussion
dialogue session
Designing AI behavior: why prompts aren't enough
Barbara Kofler
eBay

Because the answer can't always be 42.

We're here for whatever you need.

Speakers '25

Meet the awsome people who bring uxcon vienna to life.