Will is a UX professional with 20+ years of experience shaping the design, information architecture, and usability of web and mobile products used by over a billion people. He is the author of 101 UX Principles and a contributor to .net magazine and Econsultancy. With a strong background in mobile, enterprise, and consumer software, he focuses on solving user problems through thoughtful, impactful design. He trained with Jakob Nielsen and Bruce Tognazzini at the Nielsen Norman Group, the global leaders in usability.